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The Secret of Selling a Property to Russian People


Our Moscow partner, Terra Real Estate, has recently provided us with the latest trends in the Russian property market.  This is interesting reading for anyone selling a property in Russia or indeed to Russian buyers looking for a crash pad or family home here in London.

Turn Key Properties

 
Apparently, the buzz word is ‘turn-key’  properties.  Russian people demand 'high end', well constructed properties, complete with fully designed interior, furnishings, extensively equipped kitchens and even coordinated tableware, bathroom accessories and other domestic luxuries.
 

Modern vs. Period


The majority of the properties on the market in Moscow were built prior to the Russian crisis in 2008. Many are 'out-of-date' and do not live up to the modern standards, tastes and desires of the Russian purchasers.  This obviously means that modern properties are highly desirable and have been in demand more than ever in the last few years

Bigger is Not Better!


The Second trend that can be noted is that ’the bigger the better’ is no longer the mantra. Clients are now aware of pricing per square meter and the value it represents; coupled with the quality of construction and architectural design, which have moved up in the list of considerations when purchasing real estate in Russia.

Environment, Environment, Environment....


It is not all about location, location, location; environment is taking on more importance. Living outside the city with green space and lake has been preferred for a long time, however in recent years, Russian purchasers have also started to take more interest in the materials used in the construction and designing of real estate, and the so called ‘internal’ environment of a house.
 

Fast Track Locations


Finally we see transport infrastructure as a consideration. Many choose to live near main transport arteries like Rublevskoe Motorway. Now we are seeing  much excitement over almost completed New Riga Motorway, which connects to  elite suburban developments outside Moscow. 


In addition there will also be a new toll motorway in the North of Moscow and new luxury trains ‘Aeroexpress’ which will whisk you to the centre of Moscow from the lovely Roublevka in 30 minutes.   
 
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New Wave of Consumer Wealth Holds the Key








We are delighted that Brown Shipley’s Chief Investment Officer, Peter Botham has contributed to our latest blog.  Peter comments on the driving force of wealth in 2013:





Central to our investment strategy for 2013 is the belief that there will be modest growth in global GDP and that America will not only provide the main stimulus, but that it will surprise many with the degree of upturn as the year progresses.

However, many of the developed countries of western Europe, including the UK, will see little or no growth this year and it will be economies in the Far East and Russia that demonstrate the continuing structural shift in global wealth.

Many economists and commentators spent a considerable amount of time last year speculating whether China would have a ‘hard’ or a ‘soft’ landing; in other words, would the Chinese economy slow down gradually from the rapid expansionary rates of the past ten years or would it fall back sharply and thus have a severe negative impact on the rest of the world, particularly on countries who relied on exports of raw materials to China.

It now seems apparent that the inevitable slow down is not only gradual but is being effectively managed by the Chinese Government. China is one of the few economic powers in the world which still has the full array of tools available for managing their economy. Western central banks are now unable to wield interest rates as part of their strategy for controlling demand but there is no such problem in China, where the latest Five Year Program has identified interest rates as a key tool for managing the economy by moving the focus away from saving and more towards spending.

This one notion is key to investment trends for the next decade and beyond. China and Russia are the new generators of personal wealth and every consumer goods company in the world is focusing an increasing proportion of its marketing and advertising budget towards these markets. Already the biggest export market for luxury cars from the likes of BMW, Daimler and Rolls Royce is China, as domestic consumption takes over from infrastructure expansion as the next driver of the Chinese economy.


A similar trend has been witnessed in Russia where, despite the common perception of oil being the major determinant of economic prosperity, the consumer related sectors account for two thirds of gross domestic product and have driven more than 80% of this GDP growth since 2004. (Source: Sperbank). Not only does this mean that Russian consumer stocks are too cheap when viewed on the basis of an international comparison but this creation of wealth benefits not just those companies based within Russia.

One only has to look at shops in the West End of London to appreciate that most of the buyers for their luxury goods emanate from the Far East, Middle East and Russia and our advice to our clients has been that their portfolios should reflect this global shift in wealth by selecting those economies with the best growth prospects and also those companies which are able to benefit from this new wave of consumer prosperity.



Please note:
The information contained in this commentary is provided by Brown Shipley for information purposes only. It does not constitute investment advice and should not be treated as a recommendation for investment. The past performance of an investment or market is no guarantee of future results. Any forecasts provided herein are based upon opinion of the market as at this date and are subject to change, depending on future changes in the market. Any prediction, projection or forecast on the economy, stock market or the economic trends of the markets is not necessarily indicative of the future or likely performance. Moreover, the information set forth herein speaks only as of the date indicated; it was not revised to take account of events which have occurred subsequent to the date indicated. The views expressed in this document constitute Brown Shipley’s judgment at the time of issue and are subject to change. Copyright Brown Shipley February 2013. Brown Shipley is a trading name of Brown Shipley & Co Limited, which is authorised and regulated by the Financial Services authority. Registered in England & Wales No. 398426. Registered office: Founders Court, Lothbury, London, EC2R 7HE. Brown Shipley’s parent company is KBL European Private Bankers which, from Luxembourg, heads a major European network of private bankers.
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Wealth Creation: Family Office Has Critical Role in 2013



Our guest blogger this week is Steffi Claiden, editor in chief of Family Office Review.  In her own words, Steffi comments below on how the family office has a critical role in wealth creation in the year ahead. 


"We are now well past the credit crunch of 2008. Five years on, it would be rational to believe the economy would have turned around at this point. However, it feels like we are stuck in interminable second gear, unable to find third gear to get the markets, employment, and all things related speeding smoothly along the road of prosperity again.
What’s going wrong? After listening to many experts discuss this hot topic, I have some ideas. Allow me attempt to provide an answer, after which I will suggest the way forward.

I had the privilege of meeting with Israeli economist Dr Frank Shostak of Swiss-based research firm AAS in London recently. Dr Shostak has a marvellous knack for simplifying the issue. He explains economics elegantly, and in terms of human impact, not abstract concepts like GNP or guns and butter.

I learnt that production boils down to two categories – wealth-creating stuff (stuff is my word) and non-wealth-creating stuff. The wealth-creating stuff contributes to the pool of real funding that the economy revolves around and depends upon, and the non-wealth-creating stuff does not contribute to it. This sets up the boom and bust cycle.

When the pool of real funding grows, times are good and then more of the non-wealth-creating stuff gets produced. This is not sustainable as it unbalances the equation of “something” being produced and “something” being consumed, because it introduces “nothing” being produced yet “something” being consumed. The bust cycles naturally correct this phenomenon.

The Art of Quantative Easing

 
Which brings us to examining a spanner in the economic works: quantative easing, or QE as it is commonly known. To prop up the economy and control public panic, the central banks have two primary mechanisms at their disposal: the interest rate and the ability to print money (to wit, QE).

QE does not solve the problems it is meant to. It puts money in the hands of the banks, which do not lend it in difficult times, so ultimately QE does not reach the places (small to medium businesses in need of capital) where it could break the logjam. It does not really circulate and truly make an impact.

At the risk of oversimplifying, I believe there is a way out of the gridlock – the “patient capital” resting with the family offices. This concept I learned about from Francois de Visscher, head of de Visscher & Co, based in Greenwich, Connecticut. De Visscher specialises in advising family businesses in the mid-market on M&A activities, and also works with a number of international family offices.

These families, he says, are looking for investments off the stock market, so private companies are highly attractive to them. Unlike venture capital or private equity, they can afford to wait for a return on their money, given their long investment horizons. This allows a company that has received investment sufficient time to do the right things to grow and produce a return, rather than fall under pressure to satisfy the expectations of a group that will want to wait only a few years for their money back and then some.

 

A Question of Wealth
 
These small and middle-market private companies are where the real growth in the economy occurs. This is where jobs are created. Boston-based research firm Cerulli put out research not too long ago that suggested there is in the neighbourhood of $1 trillion  being held within the family offices around the world. Most industry experts I know believe the figure is significantly higher.

If we want to see an increase in job creation, lower unemployment, etc. I suggest we look at helping, not restricting, the investment activity of family offices. The American government, with Dodd Frank and such legislation, has made it more onerous to run a family office. I’m going on the record as saying we must look at legislation to encourage the wealthy and the families with businesses and private investment offices to put their money into the places the banks should but won’t out of fear and out of compliance with deposit/loan ratios.

I’ve been watching the Occupy Wall Street movement with heartfelt sadness and dismay. To some extent I understand it and agree they have a valid point. Yes, the fat cat bankers have run amok, few people will dispute that.

But hating and condemning “the wealthy” is one of the biggest wastes of human resources of time and energy I’ve seen in my lifetime. I’m not entirely surprised – United States history is punctuated with decades and extended periods where some minority group was despised and that disapproval was condoned by society at large. Blacks, women, gays, Jews, Irish, Catholics – you name it, they’ve taken their turn at the American whipping post. The One Percent have finally arrived at the front of the queue.

Yet it seems people have conveniently forgotten – or are just choosing to ignore – that behind a wealthy family was almost always a business venture that started out small at some stage. I know many family businesses that have turned into an empire and spawned a family office because someone either recently or a long time ago stuck their neck out and worked tirelessly to start a business and build it out.
 
 

 

The Family Office

The existence of a family office, such as Red Square London means the family has done something very right and has the power to make a great contribution to society, which its members in fact are generally quite keen to do. Yes, we certainly have the Paris Hiltons and the Kardashian girls and that ilk. But again, I’m going on record to say I think they are the exception and not the rule. In my role with Family Office Review, I’ve witnessed how great the demand is for information on philanthropy planning.

The interest in all things family office is only growing, from what I observe, and there is no sign that trend will reverse anytime soon, particularly in Asia and Latin America where the increase in activity is highest. According to Google, there were roughly 300,000 searches in the past year on the term “family office.”

Wealth and the number of wealthy people around the world is in the main on the rise, according to the weekly reports I get from Wealth-X, the company that is well known these days for tracking such trends. Along with it, the number of family offices is growing too. This is the pool of real funding that can kick us back into prosperity much faster than anything a central bank can do.
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BRICs Region Roundtable Q&A Round-up

European Family Office Winter Symposium



Tatiana Nevard, Co Founder of Red Square London attended the Opal European Family Office Winter Symposium on the 11/12 February 2013 at the Park Lane Hilton, London.  On the second day, Tatiana joined a team of experts on the BRICs Region panel; hot on the heels of that appearance, here are the top questions that were answered by the panel and our summary of the answers given:


1. Q: Can the BRIC grow while the developed world slows?


The panel was optimistic that within two years there would be a pick-up in the BRICs economies. They acknowledged a slow down had occurred, but felt there were still reasons to be optimistic. In the main the sheer scale of countries like the Russia Federation and China still present enormous potential.

 

2.  Q: Should we invest in MIST, as it outperforms the BRIC? Or other opportunities outside the BRICs region?


Serious food for thought here; anyone who can take the risk could do very well. "MIST markets have already posted high gains (Turkey and Indonesia already around 300% from the bottom). Now it is time to take a look at smaller overlooked emerging markets, so called Frontier markets” Denis Vengust, BEF Fund.

Markets of Western Balkans – ex Yugoslav countries are lagging behind the most in the world and have huge potential, as some of them are still at only 10-15% of their 2007’s peaks. Another important factor is that Balkan region represents the last catch up opportunity in Europe in the foreseeable future.

3. Q: Are the BRIC economies facing the same financial bubble as the developed world?


"The West is in dire straits, which in the main is down to the banking system. For example, in India the growth is consistently high, so to my mind that doesn’t indicate a bubble. The Indian banking system is 70% nationalized which actually puts it on parity with the UK." Deepak Lalwani, Lalcap UK.

4. Q: What are the investors’ concerns when looking to BRICS region countries?


Tatiana Nevard, Red Square London was keen to discuss the current concerns over doing business in the Russian Federation. Difficulties over political stability, transparency of decision making process at political as well as judicial levels and enforceability of court judgements were named as contributing factors to slow down in direct, and indirect, investments into the region. 

Tatiana Nevard also cited ad hoc administrative decisions of and ‘endless inspections’ by local authorities and officials as ‘undesirable effects’ on businesses, and certainly another hindrance for developing ‘free market’ investment culture in Russia.

"If Russia is where you want to go, don’t expect for things to be done in the same way as your own jurisdiction, there will always be risks specific to Russia and they won’t go away, but it is possible to avoid or at least manage those risks. Having a local business partner or advisers in your own jurisdiction who are specialists in the region will ensure that you avoid most common mistakes in doing business in Russia." 

"Current Russian client sentiment is that they are often reluctant to invest in their home jurisdiction because of concerns already mentioned and security and safety of their investments. On a positive side, those who underwent the ‘Russian school’ of way doing business and survived, reap great benefits.” Tatiana Nevard - RSL

All panellists agreed that a failure to understand cultural differences and alternative business methods is a barrier to going into new jurisdictions. It is essential to have competent, trusted partners on the ground in whatever market you go into, to ensure you bring about success.

BRICSs Region

Moderator:
Managing Director, HFIM/ DHANDSA FAMILY OFFICE
Panelists:Director and Co-founder, RED SQUARE LONDON, FAMILY OFFICE
Director, India, LALCAP (UK)
Investment Manager, BALKAN EMERGING FRONTIERS FUND, SP

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Red Square London Attend The Opal European Family Office Winter Symposium

 

Two Days at the Opal European Family Office Winter Symposium



Welcome to our brand new blog!  To kick off proceedings, we would like to update you on our interesting and busy two days at the Opal Winter European Family Office Symposium, held at the Park Lane Hilton (London) 11-12 February 2013.  Communications and Brand Director, Anna White attended this annual event with Red Square London Co-Founder Tatiana Nevard, who was honoured to be invited on the panel for the BRICs Region round table discussion; but more about that later.


Conference Day 1: Monday, 11 February 2013


The first day kicked off with sessions covering ‘Private Wealth Strategies’, ‘Investing Styles’, ‘Governance’ and ‘Risk’.  The discussions covering ‘Hidden Risks In Real Estate Investing’, ’Pitfalls and Illusions’ were of particular interest as Red Square London is becoming increasingly involved in property and this is a fast moving, dog eat dog industry.  Keeping up with internal developments is vital, and this was a hub of information, delivered by some very focused, qualified minds notably input from Anis Ashgar from RDS Capital Limited.

 

 

Conference Day 2: Tuesday, 12 February 2013

 
After a packed first day, we started the second day discussing how to ‘save the world and feel good about it’ AKA ‘Family Philanthropy’. We heard from top consultants, Plum Lomax of New Philanthropy Capital and Harin Thaker of the Akshaya Patra Foundation, on how they think outside the box to create really meaningful ‘giving relationships’ for clients. 

Notably, a fierce debate with Jake Hayman on what constitutes effective philanthropy made the morning coffee go down nicely.  This has certainly given us food for thought, and we are now looking at this area as a service we can offer our clients, as it isn’t currently something we do. 

Danladi Verheijn of Verod Capital argued enthusiastically for greater investment in smart projects in Africa and that was followed by Africa again but from an infrastructure investment perspective, investigating the efficiency of big investment projects, mostly PPP.

Lunch was taken with a number of interesting individuals with substantial wealth to invest.  What a joy it was to debate strategies for success in these challenging times with masterminds of industry.  It certainly put Tatiana Nevard in the right place mentally before she made her excuses to join fellow panellists for the BRICs Region roundtable discussion.

BRIC Region Roundtable




Tushar Patel of HFIM was the Moderator and controlled the debate on the future of the BRICs region, and potential for looking outside the region to MIST, or new frontier markets like the Balkans.  Our focus quite naturally was on Russia and the challenges to investing there, coupled with our experience that clients from the region can be reluctant to maintain or reinvest there. 

The audience was very responsive to our line of discussion and we took the majority of questions from the floor. We will be publishing a selection of these in our next blog. Our roundtable was followed by a similar discussion but focusing on the MENA region, which had some contradictory points of view over the safety of investing in the Middle Eastern Region.

….and Relax!?

Winding down, the Champagne Roundtable, hosted by Fusion Investments, Montreux Capital Management, Texas Coastal Energy and Nixon Peabody, gave Tatiana and Anna a chance to talk to  many of the other delegates attending and, due to high demand, continue the BRICs discussion in a more relaxed surroundings. Lastly, and perhaps most importantly for Red Square London, ’Key Personal Skills for Family Office Advisers’ rounded off a very full two days.

After the closing cocktail reception, we capped the Opal European Family Office Winter Symposium with a very enjoyable (and delicious) Sponsors’ Dinner at Nobu, Park Lane, hosted by Texas Coastal Energy.  Finally exhaustion won the day and led the Red Square London team home. Both Tatiana and Anna were booked into a very early marketing meeting the next morning in Pall Mall.  Business as usual!

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